De-Optimization to Build Positive SEO Results

The title of this article is enough to catch your attention and make you wonder, if it’s really possible to score higher rankings by deciding on how not to rank? It is to be remembered that our efforts chiefly lie in ranking a site higher and it is the various tactics and experience that is to be implemented while achieving the goals. Let us delve deep into the concept to find out what de-optimization actually means and then justify the article.

The Meaning of De-optimization

De-optimization can be said to be the reduction of those techniques widely used once upon a time to rank a site highly. These tactics are of less importance at present as the search engine algorithms have undergone many changes and do not follow the previous methods to rank a website. In order to de-optimize a website, few areas are to be considered.

Anchor Text

If you use the same keywords for building a large number of links to your website, it can arise suspicion and it is significant to alter the text phrases and keywords for better rankings. In case you have a limited option of selecting the keywords, you can use the plurals or alternative forms of the main keywords. For example if you chief keyword is SEO services, then an alternative keyword like SEO Firm or SEO Service Provider can work better to insure that identical backlinks are not there while maintaining a good balance of promoting the chief phrases all through.

Keyword Density

Keyword density is the percentage of the targeted keyword that is used in the content of a website so that the search engines can easily track the web pages. Though the keyword density varies from 2% to 3% for a normal page of 500 words, you are to be careful not to over use the key phrases. The best method of calculating the optimal densities is to check the recent top 10 pages and target accordingly. Instead of using a particular keyword it is often better to choose alternative keywords and thereby reduce the risk of keyword stuffing.

Special Text

Special texts are those that are usually highlighted in order to grab the attention of the search engines. These texts are either bold, colored or italics etc and they imply the fact that such words are of greater importance that the normal text used on the page. This tactic might have worked well previously but it is better not to use too much of the formatted text that varies from your general content style.

Relevancy of the Site

The de-optimization technique cannot be directly applied on this but it can act as a balancing factor. If you can maintain the use of your chief keywords throughout the web pages and make you site an informative and attractive one to the visitors, this will help you to attain a better ranking position in the search engines.

Summary:
De-optimization is not about the lower ranking factors but it is all about the core intent of a website and the potential it has when it comes to satisfying the visitors. After all the goal of popular search engine is to provide the best relevant information to the visitors and maintain a highly relevant ranking page.

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