How to Make the Most of Google Page Rank

Page rank can be defined as a system that enables Google to organize its search engine result pages. Page rank depends on the uniquely democratic nature of the web and uses its link structure as the indicator of the individual’s page value. It is a link analysis algorithm that assigns a numerical weight to the web pages or the website. The page rank of the website is determined by the number of websites that link to the particular website. But it is important that the sites linking to the website should have a page rank that is higher.

Google gives a weight that ranges from 0-10 to each web page on the internet. This ranking basically denotes the importance and the relevance of the website through the eyes of Google. A link to the website is considered as a vote of support by Google and the page rank is also influenced by the relevance of the search words used on the page and the visits on the page that is reported by the Google toolbar also influences the page rank.

How does Google Calculate the Page Rank?

Google uses an algorithm that figures out websites among millions and displays it in the result page according to the rank order. The algorithm follows:

Search rankings = Relevance * Page rank

By relevance it means how well your website matches the key phrases that the user has entered while searching for the information on the internet. Measuring the relevancy of the page involves a sophisticated process and involves the title of the page, words on the page, their frequency etc. Basically Google tries to determine what the page is all about by having a look at the content and the content of other sites that links to the website. It compares and tries to judge the relevancy of the website.

Page rank is considered to be an independent measure of Google’s perception of the credibility of the web page and it is not based on any particular topic or search phrase. As the number ranges from 0 – 10, whoever scores high is seen at the top of the search engine result page. This makes it very important for any website. The page rank is calculated on a logarithmic scale and this means that the difference between PR4 and PR5 is nearly 5-10 times than the PR3 and PR4 difference. If a website secures a page rank of 6 then it is likely that the site is among the top 0.1% of the entire website existing online.

Factors to Improve the Page Rank:

There are various methods that are used to improve the page rank, and these methods basically depend on the popularity and the subject of the website. All the methods are not suitable for all website styles, so it is best to select the one that suits the needs:

Exchanging Links:

This is the most easy and simple method and it means exchanging links with websites that have a better page rank that your website. It is important to ensure that the websites that are linked are relevant to the subject of your website.

Submission to web directories:

In order to increase the page rank of a website, the best means is to submit it to various directories and this can be very effective if one can submit it to a large number of directories instead of a single one.

Forums:

Becoming a member of several forums and answering queries are often helpful to all the webmasters and it always helps to include a link of your website in case you are an active member of any forum or message board. If the forum enjoys a higher PR, it would help in increasing the page rank.

Buy Advertising:

This is one of the costliest methods used by few webmasters to increase the page rank. It involves buying text link ads on websites that have a high PR. There are sites offering free advertising and if your budget is limited then this is the best option for you.

Publishing Articles:

Publishing articles on article marketing sites that are free are also helpful. You can also help allow other webmasters to put their articles on your site as long as they incorporate a back link to your site.

Having a quality website:

Creating a website while maintaining the quality will definitely help the visitors enjoy the website and this will create many back links without putting much effort.

There are various websites that allow webmasters to check the Google page rank for e.g. prchecker.info and pagerankalert.com. This requires the website to be in the Google Directory and you have to add it. You can even be notified by email alerts whenever there is any change in the page rank of your website. While considering the page rank of your website it is also important to concentrate on the SEO techniques and strategies to attain the best results. The better your SEO services are, the greater is the chance of having the web pages ranked higher.

Summary:

Securing a high page rank on Google is critical to the success of your online business. If you want to make money online then it is definitely important to increase the page rank of your website on Google and take the full advantage of it. Having a higher PR increases the chances of more people viewing your website and the more you have visitors the greater are the chances of making money. When it comes to online business, having a thorough understanding of page rank is essential for attaining success.

All Right Reserved By Brainpulse Technologies (SEO Services)