How to Avoid the Google Penalty Plan

Every day Google delivers nearly a ton of traffic to millions of websites all over the world in various languages as well as topics. Ranking a site and placing it in the SERP is a difficult task especially when the competition is very high. It is hard to guess the procedure that Google follows to rank a site and even penalize one. But the fact is that Google has to ensure strict policies to identify the unscrupulous sites. The way Google penalizes the sites with paid links and the constant shifting and changing algorithms used to rank the web pages have left the people guessing the game right now.

Google penalty is generally imposed on websites that do not follow quality content and webmaster guidelines that are set by Google. Your website gets temporarily removed from the index for a certain period of time. In this SEO business, website owners need to be careful about not wearing a Google penalty, since it is the biggest search engine and delivers huge traffic to your business. By penalizing the site for certain reasons Google protects itself from perpetrators who produce all kinds of scams. The best method of protecting your site is to use ethical methods to optimize your results in the SERPs.

The webmaster whose livelihood depends on the rankings on Google will definitely feel aggrieved by any sort of penalty that is imposed on them. It would affect the webmasters both large and small but understanding the motivation behind Google’s penalty is important before passing any final judgment. Google is the most popular search engine and it returns the most relevant result for any terms searched by the visitors. When people try to manipulate their search positions by unfair means, it totally disrupts the process followed by Google to rank a page. Google then penalizes the website in defense.

Check your Website for

Hidden Elements:

If you have matched any text with the background color of the web page for a higher ranking then it is better to remove them and not to attempt to trick the search engine.
Inbound links: Instead of building thousand of back links it is advisable to write fresh and relevant content that people will want to link to. Excessive inbound links may get you penalized by Google.

Outbound Links:

While linking yourself to other sites, you need to be meticulous as links to penalized sites will have a negative effect on your site too. This will damage your credibility amongst the Google spiders.

Keyword Stuffing:

Keep a track on the number of times the selected key phrases are used throughout the descriptions, titles, Meta keywords etc. A keyword density checker may help you to assess this and save your site from getting banned.

Summary
It is not just novice website owners who get penalized by Google while trying to promote themselves but also large organizations and even experienced SEO companies who do not act within Google’s terms. So, with precautions and following ethical practices it is possible to enhance the performance of a website and get ahead in the rat race without being penalized.

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