The Evolution of Article distribution and Guest Blogging

The beginning of 1990 introduced the concept of article marketing and brought with itself the many article directories. One of these early inventions was ezines, the email magazine. Initially, these publishers used to create newsletters, but soon they realized that this deal is excessively time-taking and massively laborious, and then came the alternative of writing articles. Immediately, many publishers started to offer collection of recent articles published by others on a specific subject. Considered as the most ideal reservoir of quality content, the popularity of these article directories grew more and more. They opened massive information galore to the collection of relevant articles, which in turn gain a link back to the author’s site. So logically, these articles were created with the motive of imparting relevant, informative content on a matter to readers in the hope that they would support the writer with a click. In addition to these, there are some other benefits as well such as Search Engine Optimization, Massive archiving of resource and material, exposure before new groups of people, internet networking, and quick broadcast throughout the web, free advertising and many more.
With time, web players recognized the value of links and its popularity. They did not take long to understand the fact that the use of keyword-rich anchor text works much more efficiently with engines than simple URL links. However, with time, like any other online marketing methods, in this field too, the typical intrusion of spammers became prominent.

Contemporary approach to Article Marketing

Unfortunately, a demand for quantity rather than quality soon overtook the podium of article distribution concept. New article writing software came into existence to illegally yield snippets of text from already available web content. Further, the arrival of article blaster software all the more accelerated the growth of those looking particularly to distribute what are now termed as “junk articles.” However, irrespective of the chaos and deterioration created in the article marketing concept, many quality links come from the same source.

Guest Blogging:

With the arrival of some fresh concept of blogging and other Social Media Marketing techniques, a new series of opportunities appeared for the web professionals to share their knowledge with others. Most of the advantages that article marketing concept has, is also, seem to work for blogging. This list of benefits broadly includes increase in traffic to your website, zero investment advertising, wider exposure before new groups, Search Engine Optimization, quick circulation through out the web and more.

However, many have predicted that the concept of guest blogging will bring same sort of results as that of article marketing. Unfortunately, this is, indeed, is very much possible and its traces can be already found to an extent. The evil techniques of track backing and ping backing are already used by spammers.

Guest blogging and SEO:

The issues that were prominent in the case of Article Marketing are very much obvious with the concept of blogging as well. Both writers and website owners are required to be extremely cautious with duplicate content or the replication of blogs and articles. Thousands and thousands of cases have been registered where entire blog entries and articles were duplicated on scraper sites just within seconds of the original posts getting published.

Who should be concerned?

Many claim that article market brings no search engine marketing benefits-This is not true! Although the link quality of article directories have decreased with due course of time, they only account for one source of links. This has been stated on the fact that the article directories only work as a transitional points and not the final destination of articles. The main motive still lies with the deed of getting your article picked up from directories and reprinted or republished on authority sites or blogs. Moreover, this is only the source, from where one can reap his/her linking benefits the most.

It is believed that even if an individual does not reap any good straight or materialistic benefits from article marketing or guest blogging, he must keep doing both on regular bases, simply because it is considered as a good marketing option. If at all, it offers nothing, it would still bring good exposure and a way for brand building to you. This tried and test and approved globally method, online as well as offline, will always stand as a valid marketing method in the world of advertising and promotion.

Summary: Irrespective of the benefits you earn from article marketing or guest blogging, it is advised not to stop with these practices. These practices ensure good exposure to a much wider section of web populace. Moreover, it also increases your popularity over the web indirectly.

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