Obviously, Google does not disclose the criteria that it decides for penalizing a particular website and hence, it is obvious that we all have to come up with sensible and educated guesses. Spend a lot of time in various SEO communities, get to speak with experts of the industry and check what sort of SEO Services brings good results. For those who strictly follow SEO best practices and regularly keep themselves updated with the specified guidelines, falling for some trick that can get them penalized doesn’t seem possible. However, a few competitive and tricky situations may involve intelligent SEO warriors and unfortunately, this does not become visible at initial stages.

Differentiating between Google Sandbox or Penalty

Yes! Google sandbox exists and there is a difference between getting penalized and getting dropped in sandbox. When a fresh website is launched, it does not get indexed for about a few weeks or sometimes a few months s. It is only that until a new site or new pages earns its trust as far as Google is concerned, it may not appear in the search results. Once the search engine verifies the new pages or a website, it starts appearing in the search results. Till the time a website is stored in the sandbox, the website owners should continue with content improvisation and other SEO Services.

Lack of awareness leads to penalty

So whether you are in charge of taking care of only your website SEO services or a bundle of clients’ websites, you need to know to exactly how to identify the situation when your website get penalized. Only once you identify the situation, you can actually start with the process of determining the problem and getting it back into the search stream. Obviously, the first step that will propel you to think about getting penalized is absence in search results for your primary keywords.

However, perhaps, initially you would observe a sudden, drastic falling-off of traffic. Here, you need to be very cautious because not every sudden fall is an outcome of penalty. The reason could be as simple as the new algorithm of the search engine, where the search trends have changed and the terms you optimized for are no more as popular as they were. Such a situation is mostly a case with many websites witnessing sudden drop and therefore, it is highly recommended that one should keep consistently reviewing the in-use search terms.

Specific points of Getting Penalized

• If you have an idea that you may have been penalized by Google then the best possible thing to start with is Google webmaster tools. This will provide you with the entire checklist so that you can gauge your problem, instantly. Follow the list and ensure to comply with Google’s list of best practices, so that you can make your way out of penalty.
• Draw a comparison between different search engines. If you are ranking is still the same on the search engines but nowhere in the Google then you must have been penalized.
• Take a look at your PR and see if Google toolbar PR has changed.
• You can check your website ranking for a “domain-name” search , without TLD
• If your URL is appearing in the search results by adding &filter=0 to the search URL or if you go for advanced search and check results for “show omitted results” link, you website is penalized by Google.
• Pick a heading or a particular phrase from your website’s page and check for the exact match. Ensure that the phrase is taken from a page having top ranking earlier.
• Find whether or not Google has blacklisted your site on the grounds of being unsafe for browsing. To perform this test, you can simply go on the following link: http://www.google.com/safebrowsing/diagnostic?site=mysite.com with your domain at the end.

Learning from getting penalized

A few basic insights into Google penalties may help you learn the following guidelines:

• Maintain absence of hidden text or hidden links.
• Stay away from the method of cloaking or sneaky redirects.
• Do not send automated queries to Google.
• Ensure not to load your pages with irrelevant words.
• Creating multiple pages, subdomains, or domains with substantially duplicate content is completely useless.
• Stay away from “doorway” pages that are typically created simply for search engines, or other “cookie cutter” approaches like affiliate programs having very limited little or basically no original content.

Victim of the search monopoly

If you have been penalized on the grounds of practicing unsanctioned SEO services or intentionally deceptive techniques then it may be very hard for you to regain your original status in the search engine results without heavy deal of efforts and unwinding. In fact, even after cleaning up your site, you can actually gain inclusion in the index, and certainly start with the program to build real significance and structure that can hold up your ranks rightfully.

Interestingly, what is more frustrating is when you cannot figure out the actual cause for your penalty. Many cases involve penalty embarked by Google for no obvious reason. An innocent website that is kicked out of index because of some mistake or beyond understanding reason, is a real victim of the search monopoly. For such cases, a class action lawsuit is the remedy. Obviously, this is very difficult although.

Summary: Having relevant information about Google penalty is extremely important for every webmaster. Tactics that are not in compliance with Google’s guidelines, may help you optimize the website, temporarily or achieve top positions in the search engine. But they ultimately result in getting your website penalized by Google.

Offering an accurate conversion rate for an industry is not possible. If for a website X it comes out to be 8 %, it surely can manage to be 10% for website Y, on the basis of different reasons. Obviously, now you would want to know the factors on which this difference depends, so here they are:

• Offered products/ services
• Sources of Traffic
• Structure of the Landing Page
• Branding & Overall Popularity of the site
• Seasonal Offers or discounts offered by websites.

Post the factors on which the conversion rate depends largely, the next thing we, as enthusiast internet marketing services providers need to focus on the issues that usually occur in measuring the rate. Hence, let us now take a close look at these issues:

Latency issues:

Where users typically get converted at a later point, they might also get bounced out or return after a while to sign up or complete the form. Secondly, users may opt to call you directly on the number given on your landing page. Thirdly, users may use it only for gaining information and then shop offline.

Tracking Issue:

In addition to a 30 day cookie used by Google, there are cases of analytics software having different methods of tracking and of course, deleted cookies.

Incomplete conversions:

This is very common. Many a time, users due to slow website or messy navigation fail to complete their request or leave it in between. There are buyers who would go as far as buying a product but discard the idea and the cart in between by checking out of the page.Secondly, users who provide incomplete information get mechanically eliminated from the list of buyers.

Another important thing that you need to consider and obviously measure is what from sources your visitors are coming to website and what sort of behaviour they are showing. Three could be various reasons that must be affecting your visitor’s behaviour and his chances of converting into a potential buyer, let us take into consideration a few of these.

Reasons affecting your visitors’ chances to convert

• The user was not looking for a website like yours
• Miscommunication between your given Ad text and Landing Page
• The Advertising Traffic did not get directed to the correct landing page
• The Landing Page took too long to get downloaded or did not load, at all
• Sponsored advertising and external links on landing page may be visitors’ repellent

Post all these issues, comes the list of miscellaneous users, who actually make their way to your advertisement through a variety of advertising channels. In fact, it has been noticed that most of the visitors who come from different advertising channels do not get converted. But it does not mean that these visitors are not to be cared about. Such visitors can make you learn a lot about your website through their behaviour. A number of their actions performed can tell you a lot about your campaign and your website.

Some common action performed by visitors coming from different advertising channels:

In addition to these metrics, some of the attributes of such visitors required to be noticed are:

All these metrics are followed and analyzed to understand exactly what users are actually looking for. Interestingly, the Ad text, keywords along with the channel of advertising can give us very clear idea.

Although every site in accordance to its industry has its own way to measure the conversion, in case of all ecommerce websites, one thing could be common to notice a particular behaviour. All ecommerce websites should check how many times a visitor comes on their website before making a purchase. This gives them the idea about their credibility and authenticity. Also, take notice of the count of your visitors’ and customers’ repeated visits, along with the sources they come from.

Summary: Without saying that internet marketing campaign is not devised with a motive of having One Time conversion, it focuses on building relationship. Therefore it becomes imperative to identify different users online and comprehend their activities, behaviour so that you can value and weigh them differently.

Attractive content on your website is one of the most vital elements that help you to draw the attention of the web searchers. It is through relevant content that is informative and genuine that you can provide the viewers what they are exactly looking for. There are millions of sites but it is only few that people visit again and again. So, what makes them coming back all the time? It is most likely compelling content that is updated in the website on a regular basis. Whatever be the means, be it articles, web pages or blogs, the writings should be easily scannable by the search engines so that the searchers can easily find the information they are in need of.

What does it mean by Scannable Text?

Thorough studies of human mind have revealed that viewers do not read the entire content but try to find out snippets that will answer their queries and help them to understand the topic before going into the detail. It is just the same with the search engines as it too tries to find out the specific search related keywords or key phrases in the content and then rank it accordingly for the viewers to get the information. So the question comes here, how scannable is your web content? Including lots of information in your content can satisfy your visitors and definitely increase the credibility and expertise and even encourage them to become repeat visitors but it is important to remember that at the same time a particular style has to be maintained so that it becomes easy for the search engines to scan the text and place it accordingly on the search engine ranking page.

Few Means to Make the Text Scannable:

While searching for some particular information on the internet you may come through tons of content and reading them thoroughly is really very tiring. Internet users do not have much time to go into details, if they do not find the content they click on the next option hoping to find what they are looking for. There are many alternatives where viewers can find ample material to satisfy their needs. This makes it important to write web content pages that can be easily scanned and make it possible for the readers to understand at a glance what the page is all about. It is not a stylistic preference but a fact that readers usually do not take much interest to read two pages of gray text. It is important for the Content Writing Services providers to make the web content page effective and well organized that is easily scannable.

Bullets:

Using bullets that can either be numbered or unnumbered can be the best means of adding eye resting white space on the web page. Using numbered bullets enables you to communicate the various points to your readers easily and this is very important to make the page scannable. Avoiding space between lines or paragraphs makes reading the content very tiring.

Following the inverted pyramid:

Even on high speed internet connection, information does not travel immediately and reliably. It is important that the most important information be revealed first to draw the attention of the readers. This writing style is often called inverted pyramid and viewers expect that the content should be precise and direct to the point.

Shorter paragraphs:

The paragraphs of the web page should be short and each paragraph should handle different points. This helps the viewers to understand the matter easily without any confusion. You can also maintain a checklist especially if you are giving certain instructions that has to be followed. Here the order doesn’t matter much but the readers can be sure that they are not missing on any steps while viewing the content.

Highlight your keywords:

Highlighting the keywords that you have targeted while writing the content of your web page will help you to draw the attention of the viewers easily and they can easily find it out if your website can provide them with the information that they are really searching for. It is important to make your web content well equipped to perform exceptionally for varied people but at the same time it is important to highlight the keywords so that you can have some potential viewer looking for that particular content.

Timelines:

The best means of covering certain topics is through a chronology that helps the readers to understand the different perspective of the chosen topic. The readers will be able to easily identify the previous and the latest items on the site.

Writing a tagline:

Having a one sentence tagline is crucial and the chief purpose of this tagline is to let the visitors know instantly what your website is all about. A tagline is a sentence describing your site and it informs the visitor if the information they are searching for falls under the website category thereby assuring them that they are in the right place. It is very effective and is beneficial for a website.

Making your website content scannable is very important especially if you are engaged in SEO or SEM campaign and you have some targeted keywords based on the popular search terms used by the viewers.

Summary:

We all know that web surfers do not have sufficient time to read the whole content on the site. They just scan the page and try to find out words or sentences that they are looking for. This makes it important to attract the readers not only through compelling content but also through scannable text. With only few second in hand to impress the viewers, it is vital to write content that is easily scannable so that the viewers are hooked to the site and do not click on other options available on the net.

What is Content Spinning?

Spinning the content usually means rearranging the structure of the sentences and the words of an original article so that at least 10 to 20 unique articles are produced. Some content spinners can even create thousands of unique articles and they can be published all over the web without being reprimanded by the search engines for publishing similar content. While spinning an article, the words are usually transformed into their synonyms or other thesaurus equivalents and the rearranged in such a manner that they don’t disrupt the original meaning of the articles. Additional sentences, words or phrases are also added to enhance the article structure. Content spinning helps the webmasters to create handful of articles that are based on the seed article but vary from one another.

Benefits of Content Spinning

There is no doubt that a content spinning tool is the most effective tool that can helps you to fulfill your internet marketing campaign by producing different articles that can be posted on various sites without being penalized by the search engines for duplicate content. This web marketing technique increases the opportunity of virtually creating unlimited text for your website to keep promoting your website.

• It enables the webmasters to quickly create eye-catching and converting sales pages.
• It is very effective for business owners who have to maintain multiple sites.
• Helps to increase your income from Google Adsense advertising
• Articles can easily be created as it doesn’t need any special editing or writing skills
• Many articles can be written on the same topic by someone who is not experienced in writing
• The duplicate content penalty of the search engines can easily be avoided.

People sometimes try the content spinning software for articles and it can truly generate hundreds of articles from the main article. They are usually grammatically correct, readable and are unique in terms of sentences and words. If you seriously want some quality traffic to your website then article spinning can increase your chances of appearing in the search results. A content spinning software can create variations of the text countless times within seconds and create newer versions of articles that can be published on a large network of websites and blogs. Since real Content Writing takes a lot of effort and time, spinning software is the best option to produce unique content.

Summary:

Content spinning is most probably the best solution for an internet marketer who has to manage various websites for his business. This auto content technology enables the webmasters to create multiple contents on the same topic that provide the latest information about the products and services but are at the same time unique in their nature.

Google gives a weight that ranges from 0-10 to each web page on the internet. This ranking basically denotes the importance and the relevance of the website through the eyes of Google. A link to the website is considered as a vote of support by Google and the page rank is also influenced by the relevance of the search words used on the page and the visits on the page that is reported by the Google toolbar also influences the page rank.

How does Google Calculate the Page Rank?

Google uses an algorithm that figures out websites among millions and displays it in the result page according to the rank order. The algorithm follows:

Search rankings = Relevance * Page rank

By relevance it means how well your website matches the key phrases that the user has entered while searching for the information on the internet. Measuring the relevancy of the page involves a sophisticated process and involves the title of the page, words on the page, their frequency etc. Basically Google tries to determine what the page is all about by having a look at the content and the content of other sites that links to the website. It compares and tries to judge the relevancy of the website.

Page rank is considered to be an independent measure of Google’s perception of the credibility of the web page and it is not based on any particular topic or search phrase. As the number ranges from 0 – 10, whoever scores high is seen at the top of the search engine result page. This makes it very important for any website. The page rank is calculated on a logarithmic scale and this means that the difference between PR4 and PR5 is nearly 5-10 times than the PR3 and PR4 difference. If a website secures a page rank of 6 then it is likely that the site is among the top 0.1% of the entire website existing online.

Factors to Improve the Page Rank:

There are various methods that are used to improve the page rank, and these methods basically depend on the popularity and the subject of the website. All the methods are not suitable for all website styles, so it is best to select the one that suits the needs:

Exchanging Links:

This is the most easy and simple method and it means exchanging links with websites that have a better page rank that your website. It is important to ensure that the websites that are linked are relevant to the subject of your website.

Submission to web directories:

In order to increase the page rank of a website, the best means is to submit it to various directories and this can be very effective if one can submit it to a large number of directories instead of a single one.

Forums:

Becoming a member of several forums and answering queries are often helpful to all the webmasters and it always helps to include a link of your website in case you are an active member of any forum or message board. If the forum enjoys a higher PR, it would help in increasing the page rank.

Buy Advertising:

This is one of the costliest methods used by few webmasters to increase the page rank. It involves buying text link ads on websites that have a high PR. There are sites offering free advertising and if your budget is limited then this is the best option for you.

Publishing Articles:

Publishing articles on article marketing sites that are free are also helpful. You can also help allow other webmasters to put their articles on your site as long as they incorporate a back link to your site.

Having a quality website:

Creating a website while maintaining the quality will definitely help the visitors enjoy the website and this will create many back links without putting much effort.

There are various websites that allow webmasters to check the Google page rank for e.g. prchecker.info and pagerankalert.com. This requires the website to be in the Google Directory and you have to add it. You can even be notified by email alerts whenever there is any change in the page rank of your website. While considering the page rank of your website it is also important to concentrate on the SEO techniques and strategies to attain the best results. The better your SEO services are, the greater is the chance of having the web pages ranked higher.

Summary:

Securing a high page rank on Google is critical to the success of your online business. If you want to make money online then it is definitely important to increase the page rank of your website on Google and take the full advantage of it. Having a higher PR increases the chances of more people viewing your website and the more you have visitors the greater are the chances of making money. When it comes to online business, having a thorough understanding of page rank is essential for attaining success.

Situations where the use of conversion proxy is required

When your conversion action occurs on another website which you cannot control

This is a very common scenario with all big companies and affiliate marketers and what usually, is recommended here is tracking any outbound clicks representing a sale or lead straight to the checkout process, to the remote site.

Absence of conversion tracking code on thank you page

Be it a click on the “checkout” button or a click on the last step of the checkout process, all you need to do is tracking the last action. At this point, this also lets you procure revenue for the order, and in order to be more accurate, you may try reducing the buying value so that the “throughput” of the un-measured steps can be matched.If explained simply, the main game is all about tracking up to the “checkout” point. Here, if you get to know that around 50% of people clicking “checkout” will complete the process, then simply make a 50 percent drop in the revenue figure for each transaction. This will surely bring improved approximate average order value and revenue per visitor.

Optimizing results with banner ads or other outbound link such as affiliates

In such cases, it is required to mark clicks on the outbound links. Make efforts to gather information regarding each click’s value, and funnel it to the reporting tool together with the click.

When leads are being pushed to a remote aggregator

This is the scenario where an individual hosts a lead form on your site, which posts to a remote URL of a lead aggregator or marketplace. Two possibilities can be worked out here, either you may try to attach the conversion event to a click on the “submit” button, or else bind to the form submission. Both ways will candidly record the conversion event without having the need of a code snippet on the thank you page.

Summary: There are number of complex technical problems that require the significant use of conversion proxy in the absence of conversion tracking. Conversion action occurring on another website which is not under your control or optimizing results through banner ads, outbound links and affiliates are some of these situations.

]]> http://www.theseomonk.com/seo-articles/analytics-seo-articles/situations-demanding-the-use-of-conversion-proxy.html/feed http://www.theseomonk.com/seo-articles/social-media-optimization/corporate-blogging-a-way-to-raise-high-your-roi.html http://www.theseomonk.com/seo-articles/social-media-optimization/corporate-blogging-a-way-to-raise-high-your-roi.html#comments Tue, 30 Mar 2010 07:32:04 +0000 admin http://www.theseomonk.com/seo-articles/social-media-optimization/corporate-blogging-a-way-to-raise-high-your-roi.html In the present web 2.0 space, the concept of blogging has occupied its special position. It has now become an integral part of a corporate website. Along with rendering an interesting, informal platform to communicate with users, it also provides a gateway to fresh informative content from time to time. Obviously, as an efficient internet marketing techniques, it can also be a useful channel to drive in better amount of money for your business.

Your blogs attract visitors and consequently your website gain better traffic since your blog is a part of your website. Concurrently, your blogs also act as an addition revenue source for your business. However, all these benefits can be enjoyed only if your blogs are visible on net and are interesting. Engaging, useful, informative and most importantly, visible on the web blogs can actually serve the following two purposes:

Easy Findability

Your blog can provide you with an absolute podium to spread a word about your services or product and business. All you have to do is to present it in an interesting manner by keeping in mind the accurate search engines optimization services along. Proper use of keywords and other SEO tips can help you develop a strong and powerful web presence and establish your brand.

Advertisers:

If your blog is popular or is attracting heavy traffic, then the next possible thing that it catches is attention from the advertisers. If your blog receives high traffic, the attention of potential advertisers comes by default. Online businesses are always in search of compatible business partners as well as blogs where they can advertise their services. This also has the potential to fulfil your purpose of cross selling.

Tips to create engaging and informative blog content that can also become a steady income source:

An insightful navigation

Navigation is a prime element of a website design that edifies experience of a user on a blog or a website. If your user faces difficulty in navigating your blog, then your chances of losing him are more likeable. Hence, ensure to design an insightful navigation system that facilitates users to go through the blog easily and fluently. Provide instant links to popular items like recent posts, categories and bookmarks so that your users can easily locate useful information on your blog.

Provide Rich Content

Content, is undoubtedly the king of the web, therefore, while providing information through your blogs, make sure that it is valuable and easy to find. Your blog must represent interesting and relevant content. Always remember that your content is the centre point of your purpose.

Regular posting

A blog provides a great way to update information from time to time, hence use it to the optimum hilt. Regular feeding of relevant information will propel your users to keep coming back to your blogs. Also, it will help you in getting indexed within the search engines on regular basis. You may try including industry news within your blog if you wish to be a part of Google News service.

Summary: Corporate blog is a section where relevant, informative blog works the most. A blog can be your way to provided updated information every now and then. Therefore, well-researched content that opens scope for further discussions and comments should be placed to attract heavy percentage of significant traffic.

]]> http://www.theseomonk.com/seo-articles/social-media-optimization/corporate-blogging-a-way-to-raise-high-your-roi.html/feed http://www.theseomonk.com/seo-articles/analytics-seo-articles/understanding-the-concept-of-web-analytics.html http://www.theseomonk.com/seo-articles/analytics-seo-articles/understanding-the-concept-of-web-analytics.html#comments Wed, 24 Mar 2010 08:27:37 +0000 admin http://www.theseomonk.com/seo-articles/analytics-seo-articles/understanding-the-concept-of-web-analytics.html Web analytics can be stated as an indicator that analyzes the behavior of the visitors of a website. They relatively point out the strength and flaws of the website and provide the feedback from the visitors constantly. It is through your web analytics that you will come to know which keywords and phrases are best for your web content. The value grows exponentially and it is with this accurate data that you can track your online behavior easily. A good analytical report not only helps you to generate the highest returns from online business but also assists you to choose programs and internet marketing campaigns that are best suitable for your business.

The Advantages of Using Web Analytics

Web analytics collects the data that is related to the visitor and it is gathered from the server log file. There are several records for each visitors and this helps to identify whether the visitor is a new or unique visitor or a repeat visitor. The records specify the time spent by each visitor seeing a website and the keywords they have chosen to visit the site. The IP address reveals their geographic location and the place from where the visitors have actually come from. The data that is being transferred to and from the web server together with any images and scripts is also recorded in the server’s log file. You can determine the visitor’s preferences and in fact this will give you the entire details of the visitor’s nationality and language.

The reports generated will help you to optimize the website as you can carefully study the action of the visitors or your web users. It guides you to act accordingly and make your website more appealing to your visitors. With the accurate information of the pages that are mostly viewed, you can make certain changes in the website. This plan will be more effective as the entire thing will be based on facts and not on mere probabilities. You will remain more informed about the market needs and by tracking your product response; you can enhance your internet marketing campaigns. This will definitely generate more clients as well as better revenues.

Web analytics should not be looked upon as just a tool to enhance your web presence. Special attention should be given to the positive impact that it can have on your business. Companies that have a specified analytic program are able to dramatically improve their internet marketing strategies. It is not only related to technology but also with the money that you invest, the people who come to visit your site and the services and products that you have to promote.

Summary:
It can be stated that Web Analytics informs you about the performance of your website and suggests the techniques that can be used to optimize the site and reach out to wider audiences. By improving the conversion rates and tracking the performance of your websites, you can maintain your traffic and stick to the strategies that help to achieve your goals.

]]> http://www.theseomonk.com/seo-articles/analytics-seo-articles/understanding-the-concept-of-web-analytics.html/feed http://www.theseomonk.com/seo-articles/content-writing-seo-articles/keys-to-a-successful-resource-box.html http://www.theseomonk.com/seo-articles/content-writing-seo-articles/keys-to-a-successful-resource-box.html#comments Mon, 15 Mar 2010 09:33:40 +0000 admin http://www.theseomonk.com/seo-articles/content-writing-seo-articles/keys-to-a-successful-resource-box.html Now that you have already spent quality years in the web world, you must have come across a myriad of search engines optimization tactics, techniques and secret. From informative content to keyword rich article, countless efforts are being used to drive more and more traffic to a website. One of these techniques is article posting; many sites are today catering largely to the concept of providing articles that visitors get to read. These articles carry links that lead to many sites, in accordance to the topics and subjects of the articles.
A resource box is actually a piece of information that is stuck at the bottom of the article. The box carries information regarding the author and sponsoring site along with a link. The box acts as a link between the article and your website. It brings traffic to your website. Also, by diverting a visitor to your website, it provides them with a new source of information on a particular subject or topic of their interest.

The main purpose of creating of a resource box is driving traffic to your site. There are many websites that allows articles postings to have more number of pages and increase their knowledge base. Also, they receive affiliation with other sites that can be fruitful. Hence, when a visitor clicks on your resource box that is placed on the sponsoring site, you tend to receive a potential customer who is interested in your product or service.

Add relevant content to your Resource Box

Catch content, right keywords and engaging presentation- this is what you need to have to create worthy content. Search the most sought-after keywords related to your product or service and use them in your resource box content. A number of tools and software are available to dig out good keywords. Resource box is a challenging place for your creative skills. The space is limited but the objective or purpose is huge. Hence, it is important to have the best of that limited space. Your content needs to be highly persuasive and engaging, so that every visitor feels compelled to have a second, much deeper look into it. With the concept of resource box, unlike, TV commercials, here, you do not enjoy the facility of visuals; all that you have to play with are words.

Another efficient tip for this purpose is smart use of keywords that are related to your site; however, while doing so, you must keep in mind to avoid misleading people with over stuffing of keywords. Maintain your creditability and entice your visitors to browse through your website and check out what you have to offer. Irrespective of its small size, resource box carries a number of benefits for you. It provides remarkable assistance in driving traffic to your site. However, at the same time, it goes without mentioning that all these benefits can be enjoyed only if your resource box is captivating and creative, showcasing an exclusive deal. Engage all those tricks that can help you in creating a good resource box that compels people to click on your link and be directed to your site.

Summary: A fact that you must remember while creating content for your resource box, you have a very few chances to captivate your visitors, but just countless to repel them. Hence, be as much cautious while drafting your resource box and informative about this concept as possible.

]]> http://www.theseomonk.com/seo-articles/content-writing-seo-articles/keys-to-a-successful-resource-box.html/feed http://www.theseomonk.com/seo-articles/seo/things-visible-to-search-engine-spiders.html http://www.theseomonk.com/seo-articles/seo/things-visible-to-search-engine-spiders.html#comments Wed, 10 Mar 2010 12:08:52 +0000 admin http://www.theseomonk.com/seo-articles/seo/things-visible-to-search-engine-spiders.html Have you ever realized that why at times, even after long and extensive sessions of good search engine optimization, a website fails to rank well on the SERPs? Along with making brilliant SEO efforts and following the appropriate strategy, it is important for you to get to assured that your efforts are being counted by the search engines. Nowadays, intelligent webmasters have discovered a number of techniques to gauge whether their efforts are considered by the search engine spiders or not and one of these are a search engine simulator.

With every search engine, the work principle remains the same. The spiders crawl through the web and index pages that are already stacked in the database and then apply algorithms to analyze and evaluate their relevancy, ranking and etc. Also, the strategy that they follow to index the websites are quite similar to each other. On the contrary, the only thing that differs in this case is the set of algorithms being used by every search engine. Hence, in order to get indexed and ranked most importantly, it is extremely important to understand the things that interest search engine spiders the most.

Search engines spiders are completely mechanical; they have set pre-requisites and will take your website into consideration only if it fulfills that. Do not even try to lure these spiders with spectacular flash designs and JavaScript as they cannot even see it. Let us now take a look at what all things that a website consists of are visible to search engine spiders.

Flash, JavaScript, Image Text or Frames:

Search Engine Spiders go blind when it comes to Flash, JavaScript and image text. Frames, which surely can be a great thing as per the designing and usability terms, but completely useless for availing ranking. In fact, the biggest mistake that a website, aiming for good ranking, can make is having a Flash intro page with the keywords flashing in the animation. In fact, if you happen to analyze a page studded with Flash and images by the help of a Search Engine Spider Simulator tool, the outcome will be a blank page. Spiders like text and hence, if your text is written in an image, then it is useless for proper search engine optimization of your website.

In fact, a smart SEO trick recommended and often used by every SEO Company is including a genuine description of the image in the ALT attribute of the tag. However, you need to be very careful with this because too many keywords inclusion in this description may get your website penalized for keyword stuffing.

Visibility of Dynamic Pages:

Dynamic pages are something that do not get proper attention from search engine spiders and hence, can be extremely demanding of your SEO services. Especially, those with question marks face terrible problems. However, it may not be valid to say that they are totally rejected by the spiders because many search engines spot and index dynamic pages quite easily.

Meta Keywords and Meta Description:

As its name signifies, Meta keywords and Meta description are placed in the tag of a HTML page. There were times when Meta keywords and Meta descriptions were the most important element used by the search engines to gauge the relevancy of a particular page but today, alternative mechanisms is used and hence, the requirement of listing keywords and description in Meta tags gets eliminated.
Visibility of Hyperlinks: In order to gauge whether or not your Hyperlinks are pointing in the appropriate direction, it is advised to use the search engine spider simulator. As for instance, you may have noticed many a time that many link exchange websites place fake links to your site with _ javascript, which are not even looked at once by the search engines as the spider simulator does not display such links.

In fact, in place of _javascript based menus, it is better to use <noscript> tag as all the links placed in _javascript based menus will get ignored as page text. Such a situation is tackled by putting all the menu item links in the <noscript> tag. Although, the <noscript> tag has a lot of space, one should avoid doing link stuffing or any other kind of SEO operation there.

It is highly recommended to procure less than 100 hyperlinks on your page. If in case you go beyond that, it would become very difficult for you to check their relevancy. As for instance, if your page shows an error that does not let spiders to go through your page (such as “403 Forbidden”, “404 Page Not Found” or etc) then it gets confirmed that your page will not get indexed.

Keywords:

Keywords are indeed, one of the most likeable features of the website for the spiders. Proper distribution of most sought-after keywords among the text never fails to attract spiders and hence is counted among the prime SEO Services. As far as the positioning of the keywords is concerned, it is recommended that the keywords displayed in the first paragraphs of a page works better than those placed in the middle or at the end. However, more than the outlook, it is the coding that you need to focus on.

Summary: The approach that spiders follow while indexing the websites is very similar to each other. Interestingly, the only dissimilar factor is the algorithms that are used by each search engine. Therefore, to be indexed and secure top ranks, it is must to know the things that attract search engine spiders.

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